Netflix acquires SS Rajamouli’s Epic Baahubali Rights for Rs 25.5 cr; already earned Rs 1700 cr at BO

Have you missed the Baahubali series in theatres? here’s a great opportunity to watch the film legally. According to the reports,popular online streaming service Netflix has acquired the streaming rights of Baahubali: The Beginning and The Conclusion for a record price of Rs25.5 crore ($4 million). Streaming service Netflix has acquired the rights to stream SS Rajamouli’s epicin order tostrengthen its presence in Indian market. Netflix, which entered the Indian market 18 months back, said that it is doubling down on its Indian investment.
netflix baahubali
Baahubali: The Conclusion hit the screens in April earlier this year with high expectations and broke several box-office records. Due to high demand from the users, Netflix, which is currently expanding its market in India, has bought the streaming rights. Baahubali will be available in 192 countries.

Baahubali serieswhich was directed by S.S. Rajamouli, written by K.V. Vijayendra Prasad and produced by ShobuYarlagadda&Prasad Devineni.Prabhas, Rana Daggubati, Anushka Shetty, Tamannaah, Sathyaraj and Ramya Krishnan played the lead roles in both the parts.

Baahubali: The Beginning ended with Katappa revealing himself as the murderer of AmarendraBaahubali. Baahubali 2: The Conclusion takes the story forward from where the first part ended.

Jessica Lee, vice-president (communications), Netflix, said, “On the content front we are doubling down on Indian investment to curate a compelling content library encompassing original and licensed titles. We are touching a pool of consumers with a great passion for diverse entertainment, offering global originals like Narcos, Stranger Things, The Crown and mainstream, star-driven Indian films that have wide appeal (e.g. our Shah Rukh Khan titles or recent acquisitions of top ones like Dangal and Baahubali),”

ShobuYarlagadda, co-founder and CEO of Arka Mediaworks, the company that produced the Baahubali films as saying that they were excited to partner with Netflix. In a report, he said “Netflix is very bullish about the India market and is here for the long term. It is looking to acquire both licensed content and make originals but won’t lap up everything,”

“We are very happy and excited to partner with Netflix. Theatrically, its not possible to reach all markets, but with this deal Baahubali will reach 192 countries seamlessly,” added Yarlagadda.

Baahubali 2: The Conclusion became the first Indian film to gross Rs 1000 crore at the box office. The record was later broken by Aamir Khan’s Dangal, which opened to a unanimous positive response in China. It must be noted that the streaming rights of Dangal was also bagged by Netflix for Rs 20 crore.

Netflix was ranked No. 9 among video-streaming apps in terms of monthly active usage in the first half of this year. This was based on the data collected across Andriod phones by app analytics firm App Annie Inc, the newspaper reported. It is said that Baahubali could potentially be a game changer in terms of viewership.

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